In 1986, founder Ng Meng Teng embarked on a personal entrepreneurial journey, traveling alone from the north to Kuala Lumpur. After six months, he successfully brought his family to join him, and the six of them squeezed into a small room, striving hard to make a living. A fortuitous encounter at a friend's place in Penang introduced Ng Meng Teng to the potential of fried shallots, inspiring him to develop this new market. Upon returning to Kuala Lumpur, he collaborated with his family to research and produce fried shallots, starting from scratch by expanding market demand through door-to-door sales, becoming a pioneering leader in the early Kuala Lumpur fried shallot market. The business thrived from 1988 to 1997. However, the economic storm of 1997 brought increased competition, leading to intense price competition in the fried shallot market. In 1999, a factory fire forced them to adjust their business strategy, transitioning to fried shallot packaging and wholesale trade.
After accumulating 17 years of experience, the second generation, Ng Swee Nam and Ng Swee Lan, decided to rebuild the fried shallot brand, recognizing the new generation's pursuit of natural, authentic, and high-quality fried shallots. Starting from their family, they collectively purchased cooking utensils, researched techniques, and ultimately established the "SuciMama老家味" brand, gradually expanding their market presence. In 2016, SuciMama's fried shallots officially hit the market, with the whole family actively participating in product production, brand packaging design, and marketing. Initially, sales were conducted through traditional markets and retail stores. In 2017, they began online promotions. In 2018, they entered major e-commerce platforms like Shopee and Lazada. Continuous innovation in new product development and synchronized promotion of online and offline sales injected new momentum into the growth of the SuciMama brand.
In 2019, SuciMama became an official part of NMT company's business. The Ng siblings collectively worked to drive continuous expansion in the SuciMama market. In 2020, with a formal production factory established, NMT company upheld the spirit of the founders' unwavering determination, placing customers at the core and product quality as the focus, emphasizing handcrafted production to provide consumers with natural, authentic, and convenient fried shallot products. In 2021, the third generation of young entrepreneurs joined the SuciMama venture, contributing to mutual success. The company decided to transition from traditional management to a whole-team approach. Besides business expansion, they also focused on building a sound internal management system and various mechanisms to nurture talents, achieving steady company growth towards the goal of sustainable operations.
With their initial aspirations and heartfelt dedication, SuciMama pursues endless exploration and innovation in the pursuit of deliciousness, carrying on a legacy of mission and spirit. Rooted in the warmth of home and passed down through generations, SuciMama's founding principle remains constant – to serve others, give back to society and the country.